As a small business owner, digital marketing is one of the most effective ways to get brand awareness, help with growth, and increase profits. Using the right digital marketing tools can make it easier to get the most out of your digital marketing efforts, no matter the size of your marketing team.

With new tools and technologies emerging all the time, there are digital marketing tools to accomplish almost any small business need, including better managing social media. Here are five tried and true digital marketing tools that are perfect for small businesses:

Sprout Social

Social media is a crucial tool for small businesses, because it is part of the everyday lives of most consumers. More than two-thirds of small businesses use social media tools, according to a recent study.

Using social media can help you authentically connect with your audience, especially if you can build an audience on multiple social media platforms. However, managing all of those social media stories on your own can be daunting. That’s where Sprout Social can be a massive asset in your digital arsenal.

Sprout Social lets you automate your social posts across multiple channels, saving you time and letting you build out a social media calendar with ease. More importantly, Sprout Social also has an analytics dashboard to give you an in-depth look at the performance of your social posts.

This tool helps you better organize your social media content, then allows you to learn from the analytics dashboard so you can adjust your social media strategy based on what works best for your specific audience.


If social media is a major part of your marketing strategy, Buzzsumo can help you take your content to the next level and get the most bang for your buck with each post.

This tool has four major elements: discovery, research, influencers, and monitoring. The discovery tool helps you come up with relevant content ideas based on what’s trending and what questions people are asking. Buzzsumo’s research tool crawls through billions of pieces of content to help you pinpoint the most popular topics in your business’s niche.

If using influencers is a part of your strategy, Buzzsumo can help you identify the ones who would be most impactful for your brand. Then you can use the monitoring tool to monitor not only your brand, but also your competitors, so you can always stay informed about what your audience is responding to on social media.


If having a graphic design team isn’t realistic for your small business, or if you want more of your team to be able to create visuals for your business, Canva is a must.

With Canva, anyone can create beautiful images, from social media posts and infographics to flyers and videos. This tool makes it easy to make beautiful designs even if you have no artistic sensibilities.

Simply choose what you are making, and the tool will have templates available to customize the look of whatever you’re making. Best of all, Canva has a robust free version, though the paid option is recommended to make the most of your designs.

Lucky Orange

One of the taglines Lucky Orange uses is “Less time crunching numbers, more time growing your business.” This tool does just that by offering eight powerful tools in one affordable package.

Session recordings let you watch a person interact with your website to see what part of the journey stops them from converting. Heat mapping tools let you see where people click on your website, so you can adapt your site to make sure the visitors are taking the actions you want from them.

Lucky Orange also has a live chat box feature, visitor profiles, and a ton of analytical features to measure the success of your website.


Email marketing is an easy way to promote your business, especially when you use tools like MailChimp that constantly evolve to meet the changing needs of consumers. MailChimp does more than just email marketing, also incorporating tools for landing pages, social media posts, social media ads, and pop-ups.

There is a free version that offers a ton of insights, or a paid version that includes additional features to help you step up your marketing efforts.

These five digital marketing tools currently rank among the most popular. When you consult with a professional digital marketing company, ask which ones might work best for your situation.