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The Importance of Thought Leadership in Digital Marketing
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The Importance of Thought Leadership in Digital Marketing

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The Importance of Thought Leadership in Digital Marketing

By Anh Speer, Ph.D.|2023-05-15T13:09:34+00:00May 15th, 2023|Resource Center|

A business can boost the effectiveness of its marketing strategy by establishing itself as the thought leader in digital marketing.

The Benefits of Video Marketing for Businesses
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The Benefits of Video Marketing for Businesses

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The Benefits of Video Marketing for Businesses

By Anh Speer, Ph.D.|2023-04-27T13:31:41+00:00April 27th, 2023|Resource Center|

Video content can help improve a business's search engine rankings. Search engines such as Google may prioritize video content in search results

The Impact of AI on Digital Marketing
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The Impact of AI on Digital Marketing

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The Impact of AI on Digital Marketing

By Anh Speer, Ph.D.|2023-04-17T17:13:07+00:00March 17th, 2023|Resource Center|

For digital marketers, this advancement is both exciting and a little scary. AI brings a ton of new potential for marketers, but there is also the fear of human jobs being replaced by AI tools.

A Focus on Customer Experience in Digital Marketing for 2023
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A Focus on Customer Experience in Digital Marketing for 2023

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A Focus on Customer Experience in Digital Marketing for 2023

By Anh Speer, Ph.D.|2023-02-11T22:00:30+00:00February 11th, 2023|Resource Center|

Digital marketing constantly evolves with new tech tools and strategies that allow businesses to retain customers, reach new ones and stay one step ahead of the competition. But one issue should always remain in focus: customer experience.

Social Media Marketing Trends for 2023
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Social Media Marketing Trends for 2023

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Social Media Marketing Trends for 2023

By Anh Speer, Ph.D.|2023-01-10T14:06:54+00:00January 1st, 2023|Resource Center|

Both Meta and Twitter have gone through upheavals, leaving digital marketers with new strategies to pursue in 2023.

Digital Marketing Grows as Consumers Make More Online Buying Decisions
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Digital Marketing Grows as Consumers Make More Online Buying Decisions

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Digital Marketing Grows as Consumers Make More Online Buying Decisions

By Anh Speer, Ph.D.|2022-12-19T22:33:50+00:00December 14th, 2022|Resource Center|

Businesses of all sizes increasingly turn to digital marketing to reach consumers as the shift to making buying decisions online continues.

Digital Marketing Ideas for the Holidays in 2022
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Digital Marketing Ideas for the Holidays in 2022

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Digital Marketing Ideas for the Holidays in 2022

By Anh Speer, Ph.D.|2022-11-07T17:17:45+00:00November 7th, 2022|Resource Center|

The holidays are highly competitive, but these digital marketing ideas for the holidays can increase your business at this important time of year

Emerging AI Technologies That Will Impact Digital Marketing
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Emerging AI Technologies That Will Impact Digital Marketing

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Emerging AI Technologies That Will Impact Digital Marketing

By Anh Speer, Ph.D.|2022-10-09T16:05:41+00:00October 9th, 2022|Resource Center|

Emerging Artificial Intelligence (AI) technologies will change how digital marketing operates in the near future.

5 Factors That Make For Great Online Content for Businesses
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5 Factors That Make For Great Online Content for Businesses

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5 Factors That Make For Great Online Content for Businesses

By Anh Speer, Ph.D.|2022-09-12T19:19:22+00:00August 12th, 2022|Resource Center|

Content remains king in online marketing. These steps will help you create great online content for businesses.

MIT Identifies Digital Marketing Trends in New Market
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MIT Identifies Digital Marketing Trends in New Market

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MIT Identifies Digital Marketing Trends in New Market

By Anh Speer, Ph.D.|2022-08-05T19:01:27+00:00August 5th, 2022|Resource Center|

Digital tech tools offer businesses new ways to reach consumers, including these trends identified by MIT.

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The Importance of Thought Leadership in Digital Marketing

The Benefits of Video Marketing for Businesses

The Impact of AI on Digital Marketing

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