As the New Year begins, it’s time to take a look at your marketing strategies and look for opportunities to shine. Why is this more important than ever before? Because in 2024, it won’t be enough to simply outshine the content created by your competitors. You’ll also have to stand out against AI-created content as well.

Here are some tips for making your marketing efforts stand out in 2024.

Highlight Your Unique Selling Proposition

To start, hone in on what makes your product or service different from the others in the marketplace. Whatever your unique selling proposition is, put that front and center in your marketing efforts and digital content.

You will need to cut through a lot of internet noise with your content, so when you’re able to capture someone’s attention, you want them to see right away what it is that makes your brand special. That will help you stand out and help customers remember you.

Embrace High Quality Video

Video remains a crucial strategy for marketers, and it is expected to grow in importance in 2024. Not only does video offer another opportunity to showcase your brand promise and unique selling propositions, but it could also be a major player in search in the coming year.

As Google Search Generative Experience (SGE) becomes more prevalent, it’s expected that videos may start showing up in the SGE carousel. So having video content that answers your common search queries can be a game changer in showing up higher in search results.

Use AI for Marketing Strategy

As you aim to create content that stands out from the AI crowd, that doesn’t mean you have to leave AI behind entirely. Try incorporating AI into your marketing strategy and implementation processes to free up more time, energy, and budget for the actual creative.

Artificial intelligence can help write marketing briefs, create rollout plans and analyze data. AI could even look for opportunities to expand your business, like potential new services or products. The more streamlined and impactful your strategy is, the easier it will be to create better content.

Embrace EEAT in all Content Efforts

Google has long considered experience, expertise, authoritativeness, and trustworthiness (EEAT) when it comes to high ranking content. Keeping these elements in mind will not only help with SEO efforts, but it is also another way to make your content stand out from your competitors.

AI can’t offer real, human experiences. And your competitors can’t boast the unique experts you have on your team or in your arsenal. If there are areas of EEAT where you see your competitors shining, study those things and figure out ways to incorporate them into your own strategy.

Don’t Forget About UX

No matter how incredible your marketing efforts are, it won’t matter if the user experience (UX) isn’t consistent across all of your channels. Look at your conversions and see what is and isn’t working for your UX.

Make updates where needed so you don’t lose potential customers due to a bad or slow experience. Seamless service is the name of the game in 2024!