Cost-Effective Marketing Ideas for the New Year
Every small business is trying to do more with less this holiday season. But it’s also an important time to look ahead and plan for the coming year.
Digital Marketing Strategies for the Holidays
Every forward-thinking company needs digital marketing strategies year round. But the holidays present unique opportunities & challenges.
Pandemic-Caused Digital Marketing Trends in 2021 That Will Stick Around
As the digital marketing trends in 2021 show, the pandemic in some cases simply accelerated ongoing trends. But they have created an even bigger opportunity for businesses willing to commit to a strong digital marketing plan.
Augmented Reality in Business: Marketing Applications For Innovation Technology
For business owners, it seems only a matter of time before an innovation in AR will provide something applicable to their industry. When it comes to augmented reality in business, the future has already arrived.
Choosing Between SEO and PPC
Many businesses face a choice between putting money into SEO or PPC campaigns, although the most effective move might be to combine the two
What is On-Site Personalization?
Using AI-driven software, online retailers can leverage customer data into providing them a shopping experience that is fast, easy and customized to their individual needs.
How to Write Effective Product Pages
Effective product pages are at the heart of any successful ecommerce business. By writing stellar product pages, businesses have a much better chance of converting shoppers into buyers and growing a small ecommerce business into a big one.
What is Google Passage Ranking?
Google Passage Ranking allows the search engine to rank specific passages on pages in hopes of better answering detailed, specific inquiries made during searches
What is Effective Brand Management?
Many modern consumers now have their first contact with a business online, making it critical to have online brand management as part of an overall marketing strategy
Nonprofit Digital Marketing Still Hasn’t Taken Off Despite Advantages It Offers
While most small and large businesses now make use of digital marketing opportunities, nonprofits still have a long way to go in leveraging the advantages of digital media
