Competition in the real estate market is fierce. Much of the competition has moved online, where real estate companies can attract new clients. Doing so requires finding ways to improve real estate sites and make them stand out from the crowd.
The best sites work around the clock to generate leads for realtors. But creating a site that attracts clients requires focused effort. The best move for business owners is often to consult with digital marketing professionals. There are many ways to improve a real estate site, and they will know them all.
8 Ways to Improve Real Estate Sites
Here are some of the areas where a professional will tell you to improve a real estate site and generate more leads for realtors in your company.
Set Up Social Media Accounts
You want to reach potential clients where they congregate online. That means establishing a presence on social media platforms such as Facebook and Instagram. These accounts allow you to directly interact with clients, as well as promote your listings.
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Provide Content On Your Site
There are hundreds of questions people have about real estate. One of the best ways to improve your real estate site is by adding content that addresses some of those issues. They can range from how to set up a home for a showing to the best ways to shop for a low-interest mortgage.
Use Local Images
Stock photos are fine for much of the content on your site. But you also will want to include local images, especially on your home page or on articles about your specific area. That will separate you from the competition and let potential clients understand that you know the area.
Optimize Your Website
This is where things get technical and professionals can be of great help. This area includes using the right keywords in content to get picked up in Google searches, creating the right tags and meta descriptions, increasing the site speed, repairing broken links and lowering your users’ bounce rate.
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Make It Mobile-Friendly
Mobile is key to the future of real estate. You’ll want to create pages that can be viewed on mobile devices. According to the National Association of Realtors, “The typical buyer used a mobile device to search for properties online. S/he looked at websites with photos, home listings, and information about the home buying process.”
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Creating a newsletter remains a great way to generate leads for realtors. People still read emails, and it gives you the chance to convey a great deal of information in a very convenient way. This ties into the website because you will want to point readers back to landing pages.
Create Great Landing Pages
Speaking of your landing wages, the best way to improve a real estate site is to make them great. Landing pages need to serve the dual purpose of explaining very briefly why people need your services and then provide them with a convenient way of giving you contact information.
Get Listed In Google
By getting your business listed in Google+, Google Maps and Google Business, you will show up in more Google searches. Also, having an authoritative website will get you listed higher in Google searches. However, be aware that this takes time, patience and a commitment to consistently building up quality content.
A professional digital marketing firm can get you started on ways to improve your real estate site. With commitment to the strategy, you can establish your business as the authority on real estate in your area.