Setting up advertisements across one or more websites can be daunting if done the old fashioned way. It can be time consuming to add and remove ads, scripts and similar without an ad server, so don’t make that mistake. You can easily make the most of your website or blog by reviewing your free ad server options in order to add flexibility and monetization opportunities. However, understanding your free ad server options and setting up appropriate tests can be a challenge, so let us make it a little easier on you.
Free Ad Server Options: Understanding the Different Ad Server Solutions
By making the choice to setup an ad server you are already a step ahead of many small businesses and bloggers. The flexibility and time savings gained from exploring your free ad server options will far outweigh the initial setup commitment of time and resources. Whether you are performing direct sales or utilize remnant solutions such as Google’s Adsense or the Amazon Affiliate program, an ad server provides the infrastructure to be nimble and focus on monetization.
So where do you get started? First of all, you need to be aware of the top free ad server options available to you and your small business or blog. Currently, the top solutions are Google’s DFP for Small Businesses, Revive Adserver (formerly OpenX) and AOL’s Lite ADTECH. While there may be other options out there, these are the ones we have found the most success with. Each of these ad servers have pros and cons, you will likely find a solution that is right for you.
First on the list is Google’s DoubleClick ad Server, the free version is known as Google DFP for small business. This is one of the favorite choices for obvious reasons – scale and trust. Google’s DFP is a widely adopted ad server and its tags are accepted by major sites. This solution doesn’t require you to host the platform, so it is all on Google’s servers not yours. Of course it is 100 percent free as long as you have less than 90 million ad impressions per month, minus any Google Adsense impressions. Pretty impressive for cost, scale and features.
A direct competitor to Google is AOL’s ADTECH ad server. The ADTECH lite version is quite robust and free to anyone or company serving less than 50 million impressions per month. The draw backs are only in the total free monthly impressions and that Adsense impressions are counted towards that total. Otherwise, we have found it to be a great alternative to Google or Revive.
Test Your Free Ad Server Options
Regardless of your preference, you should set up a test or bake off of your top choices. We recommend running one or two comparative placements in each ad server. Run all the reports, try some targeted campaigns and see which ad server fits best for you. Don’t always go with the one with the most bells and whistles either, sometimes simple is better for many small businesses and bloggers. So go ahead, let your digital marketing acumen loose and start managing your own free ad server.
Need help with your advertising needs, iFame Media offers internet advertising services and can provide full service solutions for your business needs.